Know your numbers
before you
quote the job.
On-location and in-studio volume pricing built for headshot photographers. Plug in your variables — head count, time, travel — and get a quote-ready number in under a minute.
Free Resource
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A simplified pricing calculator - free, no email required.
Download the free calculatorMost photographers quote from instinct. That's how you leave money on the table.
Group headshot pricing is not the same math as portrait pricing. Head count, session length, travel time, retouching volume, overhead — they all compound differently. A number pulled from instinct is usually either too low to be profitable or too high to win the job.
The Calculator builds the number from the actual variables, so you go into every quote knowing your floor and understanding your margin.
Four hours on-location, 20 people, travel, retouching — and you quoted a number that felt right. It wasn't.
Without knowing your floor, every discount you give is coming out of something — you just don't know what.
The variables are different. The overheads are different. The Calculator handles both separately so you're not forcing the wrong model onto the wrong job.
With the Calculator, you plug in their variables and have a confident, defensible number in under a minute.
Two models. Every variable accounted for.
One calculator for on-location volume sessions. One for in-studio. Both built around how headshot pricing actually works — not how generic spreadsheet templates assume it works.
- Head count Per person rate
- Session length Hourly
- Travel time Billable
- Setup + breakdown Included
- Retouching volume Per image
- Equipment overhead Allocated
- Minimum job floor Configurable
Built for corporate team sessions, conventions, and multi-subject on-location days. The most common source of underpricing in headshot photography.
- Session type Individual / group
- Studio overhead Per-session
- Time per subject Configurable
- Retouching Per image
- Add-on services Itemised
- Package pricing Built in
- Margin target Adjustable
Built for in-studio bookings from solo clients to small corporate groups. Set your overhead once, run the numbers on every job.
Built from real jobs, not from theory.
"I built this after underpricing a 30-person on-location session and doing the math afterward. The number I quoted felt right. The number I should have quoted was 40% higher. I built the Calculator so that never happens again — to me or anyone else running a headshot business."
The Calculator is the tool I use before quoting every group job. It accounts for the variables that instinct misses — the overhead per session, the real cost of retouching at volume, the travel time that eats into margins on location.
Both models — on-location and in-studio — are configured for how headshot pricing actually works, not how generic photography pricing calculators assume it works. You put in your numbers, you get out a defensible quote.
Stop quoting from instinct.
On-location and in-studio models. Plug in your variables, get a defensible number. Works in Excel and Google Sheets.
Get the Calculator — $47
Straight answers.
No. The Calculator works in both Microsoft Excel and Google Sheets. If you have a Google account you can upload it to Google Drive and use it immediately without any software purchase.
Yes — that's the point. Your overhead, your hourly rate, your retouching cost per image, your travel rate. You put in your numbers and the Calculator builds your pricing from there. Nothing is locked.
Both models are included. The on-location model is built for volume group sessions — head count, session time, travel, retouching at scale. The in-studio model covers individual and smaller group bookings with studio overhead factored in.
The free version covers basic on-location volume pricing. The paid version includes the full in-studio model, expanded scenario planning, margin targeting, and the add-on services itemisation that makes it useful for quoting complex jobs.
30-day money-back guarantee. No conditions. If it doesn't fit how you price, email for a full refund.